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David Holston
Creative and Marketing Strategy
HealthFirst
Campaign Creative Consultant
Web Redesign, Digital Marketing, Integrated Campaign Creative

Creating a Digital Marketing Strategy
HealthFirst was established in 1993 and is sponsored by some of the most prestigious and nationally recognized hospitals and medical centers in New York. They were one of the fastest growing health plans with over 500,000 members and a network of more than 20,000 providers. HealthFirst wanted to achieve two goals – retain current members and find new prospects through lead generation.





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