David Holston
Creative and Marketing Strategy
Emory University
Associate Vice President, Creative
Content Strategy, Digital Strategy, Design, Editorial, Photo/Video
Emory.edu Redesign
Emory's decade-old website failed to accurately represent the brand's current image and future aspirations. To address this, we revamped Emory.edu, ensuring it aligns with the university's strategic objectives and effectively conveys the Emory experience.
COVID-19 and Return to Campus
With the onset of COVID-19 Emory’s immediate goal was to make sure the community understood the many challenges posed by COVID-19. The Emory Forward site provided up to the minute updates, safety and health guidelines, and specific information for undergraduate, graduate, international students, faculty, staff and healthcare staff.
Emory Magazines
Emory University publishes several award-winning publications throughout the year. Along with the university’s flagship publication Emory Magazine, the School of Medicine, School of Nursing, School of Public Health, and Winship Cancer Institute each produce magazines that go out multiple times a year to a range of audiences including physicians, patients, researchers, faculty, staff, students, donors, friends, and government agencies.
Storytelling
Emory's content strategy was designed to support the theme of impact with compassion. This “ingredient branding” is rooted in Emory’s Methodist heritage, evident in generations of alumni, and clearly present among our current students, faculty, researchers, and staff.
Video Storytelling
Emory’s dedicated team of videographers and photographers create emotional and engaging stories that attract attention across paid, earned, owned, and shared media.
Marketing and Advertising
To promote the Emory brand to a wider audience we utilized several paid channels including airport advertising and print and digital media including the Wall Street Journal, Washington Post, and the New York Times.
