David Holston
Creative and Marketing Strategy

Creating a Digital Brand

Ubisoft Blue Byte, a leading European video game developer, was focused on expanding into the U.S. market. I was brought on to revitalize the brand and energize the marketing and packaging. Working closely with the marketing, public relations teams, and game developers in Germany, we successfully launched several popular titles, including Battle Isle, the tactical game The Settlers, and Stephen King's F13.